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The gleaming white booth towered over the medical conference in Italy in October, advertising a new brand of antidote for opioid overdoses. "Be prepared. Get naloxone. Save a life," the slogan on its walls said. Some conference attendees were stunned when they saw the company logo: Mundipharma, the international affiliate of Purdue Pharma — the maker of the blockbuster opioid, OxyContin, widely blamed for unleashing the American overdose epidemic. Here they were cashing in on a cure. "You're in the business of selling medicine that causes a...